Ozon
Effective stake
31.8 percent
gross merchandise value in 2021
448.3 bn ₽
merchants on marketplace
> 90 thousand
active buyers
> 25 mn
Development Strategy
Ozon is actively developing as an online platform — over 90% of its assortment is formed by the partners of marketplace, which generated 65% of company's gross merchandise value (GMV), as of the end of 2021. In addition to its core e-commerce business, Ozon is expanding Ozon Fintech and other value-added services such as its quick commerce and online grocery solution Ozon.fresh.
In 2021, Ozon, that was a leading logistical operator in Russia as of 31 December, began a robust international expansion into Belarus and Kazakhstan, where the Company intends to develop its own logistics infrastructure and trading platform for local entrepreneurs and small businesses.
The key strategic priorities of the company include:
- further improvement of customer loyalty by expanding the product range and offering quality customer service;
- attraction of vendors by enhancing existing and creating new vendor solutions;
- further expansion of operations in Belarus and Kazakhstan;
- development of promising business streams, enhancement of efficiency and unit economics.
Annual revenue
Share pricesMarch 24, 2023, 04:44 PM
March 24, 2023, 07:12 PM
Business
Financial performance 2021
+ 127 %
+ 202 %
+ 71 %
64.8 %
At the same time share of marketplace GMV increased to 64.8% for 2021, demonstrating strong growth from 47.8% for 2020 and from 17.4% for 2019.
Total revenue increased by 71% year-on-year in 2021 to RUB 178.2 billion, driven by strong results in retail business and Ozon marketplace.
See all Ozon's financial results.
E-grocery and express delivery
10 cities of Russia
In 2021, Ozon Express delivery service expended beyond the Moscow and Saint Petersburg, and launched in-house production of ready meals, thus developing its private label goods including coffee, milk, snacks and other products under the Ozon brand. To enhance its perception as a service of quick delivery of fresh products the business unit was rebranded as Ozon Fresh in March 2022. Ozon fresh product range includes both food and non-food items. The service, having the dark stores in 10 cities of Russia, offers its customers an express 1-hour delivery and a super express 15-minute delivery in Moscow.
Logistics infrastructure
About 1 million sq m
Fintech services for buyers and sellers
2 million debit cards and accounts
Ozon created the first e-commerce bank in Russia, offering unique financial services for clients and merchants of the marketplace. In 2021, the company successfully launched a number of fintech products, including payment and lending tools for buyers and sellers of the marketplace, and also acquired a banking license, that gives Ozon the flexibility to support current and launch new financial products, as well as optimize acquiring costs. Based on the license, an electronic wallet Ozon Account is being developed for instant payment for purchases on Ozon and receiving сashback. Fintech products improve customer experience, increase the flexibility of payments and enhance customer loyalty, resulting in a greater frequency of purchases and driving merchant turnover, while entrepreneurs use Ozon.Invest, a lending platform for sellers, to finance their business on the marketplace.
