In 2021, Ozon Express delivery service expended beyond the Moscow and Saint Petersburg, and launched in-house production of ready meals, thus developing its private label goods including coffee, milk, snacks and other products under the Ozon brand. To enhance its perception as a service of quick delivery of fresh products the business unit was rebranded as Ozon Fresh in March 2022. Ozon fresh product range includes both food and non-food items. The service, having the dark stores in 10 cities of Russia, offers its customers an express 1-hour delivery and a super express 15-minute delivery in Moscow.
Ozon created the first e-commerce bank in Russia, offering unique financial services for clients and merchants of the marketplace. In 2021, the company successfully launched a number of fintech products, including payment and lending tools for buyers and sellers of the marketplace, and also acquired a banking license, that gives Ozon the flexibility to support current and launch new financial products, as well as optimize acquiring costs. Based on the license, an electronic wallet Ozon Account is being developed for instant payment for purchases on Ozon and receiving сashback. Fintech products improve customer experience, increase the flexibility of payments and enhance customer loyalty, resulting in a greater frequency of purchases and driving merchant turnover, while entrepreneurs use Ozon.Invest, a lending platform for sellers, to finance their business on the marketplace.