In March 2019, Sistema acquired an 18.7% equity stake in Ozon Holdings Limited from PJSC MTS for RUB 7.9 billion, bringing Sistema’s total stake in Ozon’s equity to 19.3%. In April 2019, Sistema further increased its stake in Ozon to 21.9% following the acquisition of shares from a number of Ozon minority shareholders. In addition, Sistema_VC, a venture capital fund that is part of Sistema Group and invests in growth-stage tech companies, also holds 16.3% in Ozon.

In 2018, Ozon’s business grew at its fastest rate in the last decade. Ozon.ru gross merchandise value (GMV) in 2018 grew by 73%. Some product categories – including clothing and foodstuffs – posted revenue increases in excess of 100%.

As of the end of 2020, Ozon operated eight fulfilment centres occupying a total of more than 220,000 sq m, allowing the company to deliver products to 40% of the Russian population the day after an order is placed. In 2020, Ozon continued large-scale expansion of its logistics infrastructure in order to provide faster delivery to buyers in the regions and provide more logistics options to local sellers. In October 2020, Ozon opened a new fulfilment centre in Rostov-on-Don with footprint space of more than 22,000 sq m.