Mobile TeleSystems (MTS) is Russia’s largest mobile operator and a leading provider of media and digital services, including a full range of solutions for consumers and business customers across wireless and wireline connectivity; OTT, linear, and satellite TV; digital-first banking and financial services; as well as unified communications, cloud computing and IoT.
MTS focuses on expanding convergence beyond connectivity by providing fit-for-purpose offerings for the modern digital lifestyle to improve people's lives and support digital transformation of Russia’s economy along with well-balanced business development, market cap growth and higher returns for investors.
In 2019, the new strategy “Customer Lifetime Value 2.0 (CLV 2.0)’ was approved for 2020–2022, which is aimed at the creation of a large-scale ecosystem on top of a strong MTS telecom core, with a wide range of proprietary and partner digital products and services, a seamless user experience and the highest value for customers.
The main goal of CLV 2.0 strategy is to maximise long-term Value that MTS gets from the Customer throughout entire Lifetime (a period during which the customer uses MTS's services) by better meeting the customer’s needs in various areas of life, attractive bundled offerings while increasing loyalty and overall time customers spend within the ecosystem.
MTS plans to allocate up to 20% of its core CAPEX for new business segments. After achieving considerable scale, these segments will be spun off as stand-alone companies with prospects for an IPO at multiples exceeding those of the core communications business, making it possible to maximise MTS's shareholder value.
The cloud business of MTS includes one of the largest cloud providers in the country #CloudMTS, the IT-GRAD provider, the 1cloud platform for small and medium-sized businesses, the Avantage and other data centers. The cloud ecosystem of MTS includes solutions in the format of private, public and hybrid clouds, a range of consulting and professional services, data center services, and telecoms services. MTS also provides business clients and government customers with solutions on the basis on the Internet of Things based on its own platforms, the capabilities of Russia’s largest Internet of Things network NB-IoT. The company’s portfolio includes complex industry solutions for customers from the segments of housing and communal services, real estate, transport, retail, industry, etc.