PJSC Mobile TeleSystems (MTS) is a leading Russian company offering mobile and fixed-line services, Internet access, cable and satellite TV, digital services and mobile apps, financial and e‑commerce services, and convergent IT solutions in the areas of system integration, Internet of things, artificial intelligence, data processing and cloud computing.
In October 2019, the Board of Вirectors of MTS approved the Group’s new strategy – Customer Lifetime Value 2.0 (CLV 2.0) – for 2020–2022, which provides for the accelerated creation of a large-scale ecosystem of new digital products for MTS customers based on accumulated expertise and achievements in the telecom business. MTS intends to focus its efforts on improvement of people’s lives, well-balanced business development, market cap growth and higher return on invested capital.
CLV 2.0 elaborates on the company’s current strategic goals and is aimed at building a digital ecosystem with a seamless user experience on top of a strong telecommunications core. MTS plans to allocate up to 20% of its core CAPEX for new segments and take on a customer-centric approach designed to increase overall time customers spend within the MTS ecosystem. The new strategy is focused on maximising long-term customer value by better meeting the customer’s needs, while enhancing loyalty and offering attractive bundled offerings.
MTS intends to extend convergence beyond connectivity by providing fit-for-purpose offerings for the modern digital lifestyle to improve people’s lives, support the development of Russia’s digital economy and continue to pay significant dividends to investors.