Concept Group

One of the leading fashion retailers in Russia.
Effective
shareholding

42.9 percent

fashion
portfolio

3 own brands

retail
chain

>250 stores

ONLINE SHARE
IN REVENUE

37 percent

Development Strategy

Concept Group's portfolio comprises the following brands: Acoola (children's clothes and accessories), Concept Club (women's clothes and accessories), and Infinity Lingerie (underwear). Concept Group's business is based on a multi-brand and multi-channel model that enables the company to diversify its revenue structure.

In 2019, a new development strategy of Concept Group was approved aimed at becoming a Top-5 player in Russia’s fashion retail market. The company's strategy focuses on:
  • organic growth of the market share through large-scale expansion of its chain, launching stores of the new format in Russian cities with population of 200,000+ residents;
  • increase in operational efficiency through continuous work to reduce production costs, optimise supply chains and logistics, establish own production in Russia;
  • improved offering backed by stronger designer competences and increased brand awareness.

The team

Leonid Petukhov

Chairman of the Board of Directors

Anna Grigorenko

CEO

Business

Multi brand fashion retail

263

stores

52.2

total area of stores

Over 100

cites present in
Concept Group’s portfolio comprises the brands Acoola (children’s clothes and accessories), Concept Club (women’s clothes and accessories), and Infinity Lingerie (lingerie). The business is based on a multi-brand and multi-channel model that provides for a wide diversification of revenue. A significant part of the revenue comes from the company’s nationwide retail and franchise chain that comprises over 260 stores. The share of e-commerce (webstores + marketplaces) in the total 2020 revenue is up 20 p.p. year-on-year, to 37%. Production is distributed among major garment factories of China and Bangladesh.
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Business development

In 2019, the management team of Concept Group overhauled the company's operations, which made it possible to achieve a positive net profit for the first time in two years.

Despite a broad market crisis and a significant drop in revenue, the company’s management moved quickly to cut costs and earn a positive EBITDA in 2020 with no additional shareholder funding involved, while also negotiating procurement terms so as to free up enough cash to meet current liabilities.



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Concept Group is testing a subscription service for baby clothes
11 May 2021