PJSC Mobile TeleSystems is a leading telecom operator in Russia and the CIS. MTS Group has more than 109m mobile subscribers in Russia, Armenia, Ukraine, Turkmenistan and Belarus. The company also provides fixed-line telephony, broadband Internet access and television services in Moscow (through its subsidiary MGTS) and all federal districts of Russia. The company has more than 6,000 retail outlets in Russia. MTS also offers financial services, including the MTS Wallet application.
MTS remains the leader among the Russian Big Three operators by revenue and OIBDA in absolute terms. In 2016, MTS's active mobile subscriber base grew by 3.5%. The share of mobile Internet users in MTS’s active one-month subscriber base reached 49%. Growth of the number of mobile web users continues to be driven by increased penetration of smartphones into MTS's subscriber base, competitive bundle plans, and development of MTS’s own-brand retail chain. The share of smartphones in MTS's sales reached 76% as of the end of 2016.
MTS's share in total mobile revenue of Russia’s Big Three operators grew by 0.4 p.p., from 37.7% to 38.1%. In 2016, voice traffic grew by 3.2%, while data traffic generated by owners of smartphones more than doubled.
As for its investment programme, MTS allocated significant amounts for network construction (CAPEX as a proportion of revenue in Russia amounted to 20% in 2016). The company continued building out 2G/3G/4G networks throughout the year. The number of 4G base stations exceeded 28,000, covering all 83 regions of operations. MTS therefore plans no significant spending on network construction in the next few years and sees potential for CAPEX reduction in future periods.
MTS’s strategic goals are to preserve its share of the traditional market (voice communications and mobile data transfer, as well as text messages), and to monetise the growing consumption of web traffic and new business segments (digital projects). The business growth potential lies in optimal frequency use, development of data-oriented networks, advanced technologies (VoLTE, Wi-Fi calling, IMS, 5G) and development of a portfolio of digital products.